Plant-based meat brand Shaka Harry raises $2 million funding

Liberate Foods, a plant protein company with a meat alternate line, Shaka Harry bagged a total investment of $2 million in funding round led by Better Bite Ventures, Blue Horizon, and venture debt fund Panthera Peak.

Other investors to participated in the round are Dexler Holdings, Chef Manu Chandra, and a group of domestic family offices and angel investors.

Liberate Foods cofounders include Anand Nagarajan, Sandeep Devgan, Hemalatha Srinivasan, Ruth Renita, and Anoop Haridasan.


Anand Nagarajan, cofounder, Shaka Harry said, “Our products are doing significantly better than the competition on taste and customer response. When we think about sustainability, we usually think about energy and transportation. Food is an area that can move the sustainability needle much more.”

Sandeep Devgan, cofounder added, “Plant-based meats have a huge scope of acceptability in India, particularly among the growing flexitarian population. Yet not many brands have been able to make a mark due to the inability to replicate real meaty tastes in vegetarian profiles.”

The company has a monthly customer base of 25,000 and it aims to grow around 20 to 30% in the next few quarters.

Shaka Harry’s range of products is available across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad and Gurgaon.