Pee Safe gets Rs 25 crore funding from Shaival Desai, Alkemi Growth

Mumbai: Pee Safe, a hygiene and wellness brand has raised $3.75 million (Rs 25 crore) in a pre-Series B funding round led by entrepreneur Shaival Desai and existing investor Alkemi Growth Capital.

The company will use the capital to build its personal care brand FURR, for R&D purposes and product launches in the feminine hygiene and sexual wellness space, according to a statement released on Thursday. “The brand is also looking at raising $10 million towards Series B funding later this year,” the statement read.

“The funding round will enable us to further research and development, as well as build Pee Safe as a forward-looking brand,” said Vikas Bagaria, founder and chief executive officer at Pee Safe.


The company plans to launch other sexual wellness products in the near future.

“Pee Safe and its sub brands Domina (condoms for women) and FURR have continued to grow alongside the creative, innovative, and much-needed products for its target segment,” said Alka Goel, founding partner, Alkemi Growth Capital.

Looking Ahead

Pee Safe, whose online business has grown 40% quarter-on-quarter in the April-June period and 70% annually in 2020-21, is looking to expand its offline presence by adding a franchise-owned brand exclusive stores to its 10,000 outlets across India. Internationally, it is stepping up production of toilet seat sanitizers in Europe.

“Their domain expertise and knowledge of Indian consumers coupled with underpenetrated market creates an unparalleled opportunity to take the market by storm,” said Shaival Desai.