Outplay raises $2 million in funding from Sequoia's Surge

Outplay, a sales engagement platform targeted at small and medium businesses, has raised $2 million in funding from Sequoia Capital India’s early-stage accelerator fund Surge.

Founded in January 2020 by brothers Ram and Laxman Papineni, who had previously built referral marketing software AppVirality, Outplay claims it already has over 300 customers globally.

The company automates various tasks across multiple channels such as emails, phone calls, social apps and text through a single interface to drive more meetings for sales representatives.


“Our Outplay platform is easy to use, set up, configure and roll out across sales teams helping sales leaders to get immediate insights into the business. This saves both time and costs for the companies who use it,” said Laxman Papineni, cofounder and CEO at Outplay.

Outplay also integrates into existing customer relationship management (CRM) software to give sales reps a new interface that includes productivity and automation tools that help them spend lesser time on menial tasks and more time selling.

Apart from Sequoia’s Surge, Outplay also counts prominent SaaS entrepreneurs such as Whatfix founders Khadim Batti and Vara Kumar, Chargbee founders Krish Subramanian and Rajaraman Santhanam and Cloudcherry’s Vinod Muthukrishnan as investors. Cred’s Kunal Shah is also an investor in the company.