Nutrition brand Earthful raises Rs 3.3 crore in funding from Green Ivy Ventures, others

Plant-based health and nutrition supplement brand, Earthful, on Friday announced that it has raised Rs 3.3 crore in a funding round led by Green Ivy Venture. The round also saw participation from angel investors, including Tracxn cofounder Abhishek Goyal, Jayant Paleti of Darwinbox and Magicpin cofounder Brij Bhushan.

The startup will use the fresh capital to invest in research and development, build omnichannel presence and expand its team.

Hyderabad-based Earthful offers plant-based health and supplement products such as vegan protein, multivitamins, among other things.


Veda Gogineni, cofounder, Earthful said, “We are delighted to have received the investment which will help us invest further in research & development, bolster our team and build out a strong omnichannel distribution to expand our reach and impact the lives of many more Indians.”

Founded by sisters Sudha Gogineni and Veda Gogineni in 2020, Earthful said the company has grown five fold over the last year and witnessed a 15% month-on-month growth.

Dr Sindhura, director, Green Ivy Ventures, said, “I’m thrilled to partner with Earthful, founded by the incredible sisters Sudha & Veda. Their mission to fight undernutrition through 100% plant-based health supplements resonates deeply with me as a Doctor & Mother.”

Earthful sells its products through its website and online marketplaces.