Liquor startup Boutique Spirit Brands raises Rs 80 crore

Indian startup Boutique Spirit brands today announced raising Rs 80 crore in a combination of equity and debt by IIFL, Anicut Angel Fund, Kae Capital, Narendra Madhusudan Murkumbi, and Vikramaditya Mohan Thapar Family Trust. TradeCred, an alternate debt platform, came in as a debt partner with Rs 60 crore, according to a release.

Five family offices on the TradeCred platform participated in the debt issue. The funding will help the company with new product launches, scaling up and expanding its retail footprint as well as servicing customers nationally, the release added.

Incorporated in 2016, Boutique Spirit Brands (BSB) is a multi-category spirits brand that specializes in manufacturing branded alcoholic beverages in India. It has a portfolio encompassing rum, whisky, brandy, and vodka. Some of the products are Gladius Limoni, Jordy’s Bar, Gladius, Zeus, Cliff Hanger Vodka, and Gladius 13.


Speaking about the funding, Rahul Gagerna, founder and CEO of BSB, said, “The investment comes at a time when we have big plans of launching premium spirits all over the country.”

BSB had raised funds through various investors in the past. The company raised Rs 6.8 crores in seed funding from KAE Capital in 2018.