D2C snack brand Let's Try secures funding from Wipro Consumer Care Ventures

Direct-to-consumer (D2C) snacking brand Let’s Try has secured an undisclosed amount of funding in a round led by Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care & Lighting.
The round also saw participation from early-stage accelerator fund 100Unicorns (formerly 9Unicorns).

The funds will be used to accelerate growth across both offline and online channels.


Founded in 2021 by Nitin Kalra, the New Delhi-based company offers a wide range of snacks including baked, fried, and roasted namkeens. The company claims to have a revenue run rate of over Rs 50 crore. It aims to cross Rs 100 crore ARR by the end of this fiscal year.

“The current funding round and partnership with Wipro Consumer Care will unlock new growth avenues for Let’s Try. We aim to leverage these opportunities to propel Let’s Try towards becoming one of India’s most promising brands,” said Kalra.

On February 8, ET reported that healthy snack brands are seeing explosive growth, propelled by a surge in health-conscious consumers, further amplified by social media influencers.

Commenting on the investment, Sumit Keshan, managing partner, Wipro Consumer Care Ventures, said: “Their deep understanding of product innovation, consumer behaviour and market trends uniquely positions them to expand rapidly and challenge established brands.” The firm has a fund size of Rs 450 crore.

The firm has invested in 12 companies, including Let’s Try and The Baker’s Dozen in the food industry.

On January 11, ET had reported that The Baker’s Dozen had raised Rs 33 crore in a funding round led by Wipro Consumer Care Ventures, Mirabilis Investment Trust, and She Capital, along with existing investor Fireside Ventures.