Flatheads raises $1 million in funding from We Founder Circle, Dexter Angels

Mumbai: Direct-to-customer (D2C) online casual sneakers brand Flatheads on Thursday said it has raised $1 million (around Rs 7.3 crore) in a funding round led by startup investment platform We Founder Circle and Dexter Angels.

The pre-series A funding round also witnessed participation from other investors including Gaurav Kapur (TV presenter and founder, Oaktree Sports), Sahil Barua (cofounder, Delhivery) and Radhika Ghai (cofounder, ShopClues), Flatheads said in a statement.

Including the current round, Flatheads has raised a total of $1.5 million since its inception.


"The pandemic has accelerated the adoption of online D2C brands, and we are seeing supercharged growth with a focus on everyday comfort. "With the current fundraise, we aim to establish Flatheads as a lifestyle brand made in India for the world - by building the brand identity, expanding our presence internationally and investing in product differentiation," Flatheads cofounder and chief executive Utkarsh Biradar added.

The brand plans to utilise funds in international expansion and product differentiation in the market.