D2C snack brand Open Secret raises Rs 50 crore funding

Clean snacking brand Open Secret has raised Rs 50 crore from Desai Brothers Group and through institutional debt, with the primary equity component amounting to Rs 30 crore.

Founded in 2019, Open Secret is a direct-to-consumer (D2C) food brand building what it claims are guilt-free alternatives to cookies, biscuits, chips, protein snacks, and more.

The company plans to use the funding to expand its offline footprint, launch new products and deploy AI agents in its supply chain.


Open Secret currently has a presence in over 500 offline stores across multiple cities and plans to launch more products such as chips and namkeen (savouries). It competes with the likes of Snackible, The Whole Truth, True Elements and more.

"The demand for healthy snacks is significantly outpacing supply, and we are moving quickly to bridge that gap. The partnership with Desai Brothers Group provides the manufacturing and distribution leverage required to scale efficiently." said Ahana Gautam, the company's founder & CEO, in a statement. “Our goal is to hit Rs 1,000 crore ARR within three years, all while maintaining our profitability. This is Open Secret 2.0.”

The Mumbai-based Open Secret says it has crossed Rs 200 crore ARR and is growing at 10% month on month.

"Open Secret stands out with its ‘Unjunking’ philosophy, meeting the growing demand for healthier, more transparent food choices without compromising on taste. We look forward to supporting the founders