D2C menstrual hygiene startup HealthFab raises Rs 20 crore from Atomic Capital

Bengaluru-based direct-to-customer (D2C) menstrual hygiene startup HealthFab has raised Rs 20 crore from early-stage venture investor Atomic Capital. Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab claims to provide affordable health and hygiene solutions.

“We plan to use this funding to expand beyond our current product (period underwear) into a full-stack period care platform, building products across (period) pain, sleep, and energy, while also strengthening our offline presence and investing in R&D,” said Acharjee, who’s also the CEO of HealthFab.

The startup claims that it has had 5 lakh users since inception and now wants to provide the full complement of period care to these ladies.


According to Tracxn data, HealthFab’s revenues rose from Rs 70 lakh in FY21 to Rs 10.6 crore in FY25. The company, however, reported widening losses, which stood at around Rs 3.3 crore in FY25, indicating continued spending on expansion and operations.

“India’s menstrual hygiene market, largely dominated by sanitary pads, is estimated at around Rs 12,000 crore, with newer categories such as reusable products and wellness-led solutions seeing gradual adoption,” said Acharjee.

HealthFab currently sells its reusable period underwear primarily through its own website and online marketplaces, with direct-to-consumer channels accounting for a majority of its sales. The company has recently begun expanding its offline presence as it looks to tap into a wider consumer base.

The startup said it is seeing steady adoption, adding that it is converting one new user from traditional sanitary products every 30–45 seconds, driven largely by digital marketing and customer-led content.

HealthFab operates in a segment that has seen some investor interest, with other D2C startups in menstrual and personal care also raising capital. Sanitary pads and period care brand Nua raised Rs 35 crore in February 2025, while Plush, a new-age personal care brand, secured Rs 40 crore in June 2025, according to Tracxn data.