Creme Castle raises Rs 7 crore seed funding from V3 Ventures

Bakery start-up Creme Castle has raised seed funding of Rs 7 crore from V3 Ventures led by venture capitalist Arjun Vaidya, Amit Jain, CEO and co-founder of CarDekho, and Indian Silicon Ventures, the firm said in a statement on Thursday.

Citing data by CRISIL, the statement said the Indian bakery market is expected to grow in the range of 11-12% between 2024 to 2028, to reach sales of Rs 1,850 billion by FY2028. “India is increasing spending on celebrations and social media has led to rise in demand in tier 2 and tier 3 cities,” the statement said.

Pranjay Mittal, chief executive of Creme Castle said: “Consumers are increasingly embracing celebrations, reflecting growing enthusiasm to mark special occasions, and among the reasons our investors believe Crème Castle will be among the top-three players in this (specialised bakery) space by year 2026.”


Set up in 2013, Creme Castle delivers across over 20 pin codes and is looking to rapidly scale-up to 15 new markets by FY2025, according to the company. Over half of the brand’s revenues are contributed by from its own platform, with the remaining from aggregators Zomato and Swiggy, the statement said.