Creator platform Influish raises pre-seed round at Rs 25 crore valuation

Influish, a platform that connects creators and brands, has closed a pre-seed round at a valuation of Rs 25 crore with backing from angel investors including Pankaj Vermani, cofounder of lingerie brand Clovia, along with Jeetendra Tewani, and Sachin Harneja.

The company has built a platform for content creators to grow their audience, access brand deals, and manage their business. Launched in April, the platform offers tools including Instagram automation powered by official Meta APIs, verified performance insights, educational content, and structured brand-collaboration workflows.

Founded by Sankalp Nag, Tushar Jain, and Shivani Rajora, who are college dropouts, Influish is part of the CoFounder Circle Accelerator, a venture-building platform founded by serial entrepreneur Darpan Sanghvi.


Nag said the platform's growth was driven by viral content and agency-produced funnels, from social reels to app downloads. "Creators connect their Instagram through our official Meta API, access free learning content and automations on day one, and unlock brand collaborations and premium tools on our paid tier. We're working on invoice generation, an agency dashboard with escrow payments, automated contracts, and live verified metrics," Nag told ET.

The company says it was already profitable at the time of the raise, growing revenues roughly 50% month-on-month through a zero-CAC (customer acquisition cost) model, and has crossed 10 lakh creators on its platform since launch. Nag said the capital will be used to expand product features, enhance AI-powered tools, and build out brand and agency dashboards.

The startup is eyeing Rs 100 crore in annual recurring revenue by December 2027.

The platform follows a subscription model with an initial annual entry fee that converts to a monthly plan later. "The creator economy has a fake metrics problem, and agencies know how to game it — paid boosts, inflated engagement, numbers that look great on a deck but don't convert. We use official Meta APIs and profile analysis to validate every creator on the platform, so the data you see is real," Nag explained.

The raise comes as India's creator economy continues to expand rapidly.