ClayCo raises nearly Rs 35 crore in funding round

ClayCo on Wednesday said it has raised Rs 34.59 crore with closure of series A funding.

The startup will use the fund to accelerate product development, expand into new categories, and strengthen its working capital, said ClayCo in a statement.

The funding round was led by Twenty-Nine Capital Partners Ventures, with participation from ICMG Global Ventures II, Singapore.


ClayCo, which operates in the domestic beauty landscape had a revenue of Rs 72 crore in FY2025-26, reporting a 14-fold growth in just two fiscal years.

Its limited SKU (stock keeping unit) range is priced between Rs 600 and Rs 1,300, and has built a loyal consumer base who seek efficacy, sensoriality, and international formulation standards, it said.

Its Rice & Sake Mask and Enzyme Scrub have become bestsellers.

Drawing inspiration from the precision of Japanese skincare and the innovation intensity of Korean beauty science, ClayCo said its formulation philosophy is built on ingredient integrity, skin barrier research, and clinical efficacy.