Brand analytics platform GobbleCube secures $1.9 million led by Kae Capital

Brand analytics platform GobbleCube, cofounded by former executives of quick-commerce firm Blinkit, has secured $1.9 million in a seed funding round led by early-stage venture capital firm Kae Capital.

The round also witnessed participation from US-based consumer fund CRV, and other angel investors.

With the capital infusion, the Gurugram-based startup aims to strengthen its product engineering capabilities and focus on its go-to-market strategy, initially targeting India, Southeast Asia, and the US.


“Brands have to manage not just one, but multiple platforms. But they are operating with limited amounts of data. So, solving that puzzle with a limited amount of data was a mammoth challenge for them and I think that was the core purpose with which we built out GobbleCube,” cofounder and CEO Manas Gupta told ET in an interaction.

GobbleCube, cofounded by former Blinkit executives Gupta, Srikumar Nair and Nitesh Jindal, specialises in helping consumer packaged goods (CPG) brands in revenue management by automating data and decision-making processes across the e-commerce value chain.

“As e-commerce continues to gain market share, brands are turning to multiple platforms to reach their consumers. This introduces a growing layer of complexity for them to manage. At Kae, we believe that this is a real pain point, and the team at GobbleCube has the right context and skills across e-commerce, CPG and technology to solve this problem,” said Gaurav Chaturvedi, partner at Kae Capital.

Kae Capital has earlier backed startups like Zetwerk, Porter, Nazara Technologies, and HealthKart.

In September 2023, it announced the close of its Winners Fund II after raising Rs 410 crore from investors including Velo Partners, KKR cofounder and co-executive chairman Henry Kravis, Tata 1MG cofounder and CEO Prashant Tandon, Max Healthcare founder Abhay Soi, and DSP group founder Hemendra Kothari.