Shopclues cofounder Radhika Ghai's beauty platform Kindlife raises $8 million funding

Beauty and wellness platform Kindlife.in has raised $8 million (about Rs 67 crore) in a funding round led by South Korean private equity firm JB-Dooeun TK Fund and Japanese venture capital firm Mixi Global Investments.

The round also saw participation from existing investor Kalaari Capital.

The funds will be used to further develop the platform and introduce more global brands in the domestic market. Kindlife last raised $2.5 million in funding in December 2021 from Kalaari Capital, Titan Capital and Java Capital.


Founded by ShopClues cofounder Radhika Ghai, Vidit Jain, and Manasa Garemella, the platform uses proprietary AI technology to help Gen Z consumers in finding personalised skincare, and wellness routines and products. It also offers access to top global beauty brands, including Korean and Japanese brands.

“The thought is primarily to be able to bring in a lot of Asian beauty brands into India, and it starts off from Asian beauty and hopefully, we'll be able to expand into other countries for international beauty as well,” Ghai told ET in an interview.

The Gurugram-based startup plans to launch more than 20 exclusive Korean and Japanese beauty brands on its platform this year. It also has a business-to-business B2B called ‘Kindbox’.

“We are new age tech-based distributors for a lot of these brands in the country, where we partner with other distribution channels, primarily quick commerce and other horizontal players like Flipkart, Amazon, etc,” Ghai said.

The platform has about 2.5 million registered users. Ghai said the company recorded an operating revenue of about Rs 10.7 crore and gross merchandise value (GMV) of about Rs 17 crore in FY23. Operating revenue and GMV doubled in FY24, she added.

“Over the next couple of years, we expect to grow 2-3x because we found a solid footing in the kind of categories that we want to play in and our partnerships with brands have become much deeper and much stronger,” Ghai said.

Tak Lee, managing director at TKN Advisors said, "We're always seeking innovative companies with the potential to disrupt industries. Kindlife stood out with their focus on Korean Beauty, a hot trend in India, and their AI technology for personalised beauty solutions.”

“The early metrics back up that the concept is working great. We're thrilled to join the investment round and provide support to further expand its business,” said Tomoharu Urabe, principal partner at Mixi Global Investments.