Bear House Clothing raises Rs 50 crore in round led by JM Financial private equity

Men’s apparel and accessories brand Bear House Clothing has raised Rs 50 crore in a Series A funding round led by JM Financial India Growth Fund III.

Dexter Capital, a boutique investment bank advising early and growth-stage startups, also participated in this funding round.

The company plans to use the funds to drive offline expansion, support working capital requirements, and bolster the company’s branding and marketing initiatives, it said in a media release.


“We have always been committed to delivering premium quality and contemporary designs to our customers. As we scale our offline footprint and invest in brand-building, we remain focused on staying true to our design philosophy and deepening our connection with customers. We aim to make The Bear House a go-to brand for men’s fashion across India,” said cofounder Harsh Somaiya.

Founded in 2017, the Bengaluru-based startup offers a range of premium casual workwear — from shirts and t-shirts to denim and footwear.

The startup sells through its website and major ecommerce platforms such as Myntra, Ajio, Flipkart, Nykaa, and Tata CliQ.

Joining the quick commerce race, it also has a presence on Zepto.

Last month, Bear House Clothing opened its first physical store in Bengaluru and plans to expand, with around 20 more stores set to open across the country in the next two years.

Commenting on the investment, Siddharth Kothari, managing director of private equity, JM Financial, said, “We are optimistic about the growth of India’s online branded apparel market, especially in the men’s business-casual / casual workwear segment. The Bear House has demonstrated impressive growth by leveraging its unique design sensibilities and direct-to-consumer strategy to build a loyal customer following.”