B2B software startup ElevateHQ raises $1.1 million in funding led by Leo Capital

Business-to-Business (B2B) software service provider ElevateHQ has raised $1.1 million in a funding round led by Leo Capital. The round also saw participation from Veda VC, PointOne Capital, and 100X Entrepreneurs.

The India and Singapore-based firm will be deploying the funds towards the acquisition of talent, strengthening the product further, and making further inroads in North America, the company said in a prepared statement on Tuesday.

Founded in 2021 by Apoorv Singh and Kartik Arora, ElevateHQ helps companies motivate their sales teams and drive performance through its sales commission automation platform.


"Our product eliminates the grunt work, ambiguity and errors associated with manual commission calculation, and allows businesses to use incentives as a sales enabler, rather than a chore. Our goal is simple, we want to normalize transparent, real-time commissions for sales teams,” said Singh in the statement.

ElevateHQ focuses on serving diverse customers so the product could mature over a wide range of commission plans, team sizes and structures. “Today, you can automate any commission rule under the Sun using our no-code commission builder,” said Singh.

Over the next year, ElevateHQ plans to capitalize on this strength and increase its customer base 10X.

“Sales enablement tools are becoming increasingly popular around the world, and sales commissions are becoming an essential component of this stack. ElevateHQ is uniquely positioned to serve global customers,” said Dinesh Singh, partner, Leo Capital

The platform has dozens of customers across the USA, Europe, and Asia. It has automated sales commissions across industries including insurance, pharma, education, services, and software-as-a-service (SaaS).

Some of ElevateHQ’s customers include Airmeet, Edgepetrol, Mercer-Mettl, LeverageEdu, Vymo, FreshConsulting, Horangi, and ESCO.