Aishwarya Rai Bachchan invests in healthtech startup Possible as part of a larger funding round

Mumbai: Nutrition-based healthcare company Possible has raised Rs 5 crore from Bollywood actor Aishwarya Rai Bachchan as part of its larger funding round, sources with knowledge of the development said.

The Kalaari Capital-backed company, previously known as Truweight Wellness, will use the capital to expand to newer markets within the country.

“It will be a complete primary fundraise through this larger round of Rs 15 crore raised from ultra-high net worth individuals and institutional investors,” said another person with knowledge of the matter. “Kalaari will continue to hold its stake post this transaction.”


Spokespersons for Aishwarya Rai Bachchan and Megha More, the co-founder and chief operating officer of Possible, did not respond to ET’s queries.

In 2015, Kalaari Capital invested an undisclosed amount in the Hyderabad-based company. Possible has raised $5 million in total so far.

Founded by More and Vishnu Saraf, the company offers diet-based weight loss programmes to deal with lifestyle-related disorders such as obesity and diabetes.

Possible pivoted to online and app-based offerings and wants to expand its product base as well as geographical reach, the company said recently while announcing its rebranding initiative.

Its diet plan includes a personal dietician, a kit of superfoods per month, video tutorials and scientific analysis. Everything is serviced through the app.

The Covid-19 pandemic has put the spotlight back on healthy living and weight loss, with companies such as HealthifyMe tapping the market to help Indians become fitter.

HealthifyMe raised follow-on capital of $12 million last year.