Admissions startup ExtraaEdge raises $1 million from Pentathlon and others

ExtraaEdge, an admissions and marketing technology startup, has raised $1 million in a pre-Series A round from Pentathlon Ventures and existing investors Sprout Venture Partners and TiE Pune Angels.

9Unicorns, IAN, Faad Network, and DevX Innovation also participated in the round, along with Monish Darda, cofounder of SaaS unicorn Icertis, Manasij Ganguly, CEO of ThreadSol, and Aditya Somani, former vice president of Premji Invest.

Founded in 2015 by Abhishek Ballabh and Sushil Mundada, ExtraaEdge is a SaaS startup that provides digital tools to educational institutions for admissions and marketing. It helps institutes increase, manage and predict their admissions pipeline while automating their sales.


The funds raised will be used to increase its customer base, bolster product development, and expand its data science team. ExtraaEdge will also be looking to expand in international markets; it already has a presence in the UK and UAE.

The platform currently manages a range of operations, from marketing to admissions, of more than 225 education institutes in India and abroad.

Co-founder and CEO Ballabh said, “As conventional marketing processes get digitised across sectors, the education segment is also taking a leap on this front.”

Sandeep Chawda, partner at Pentathlon Ventures, said, “The education industry’s return on investment on marketing was already lagging when the pandemic brought disruption and forced a move to digital. We see this as a sizable opportunity for software-led automation and artificial intelligence (AI) in student acquisition. ExtraaEdge’s focus on this space and a deep understanding of the problem is their advantage."