360 One Asset leads $10 million funding round in DailyObjects

Direct-to-consumer (D2C) design and lifestyle brand DailyObjects raised $10 million (about Rs 83 crore) in a funding round led by 360 One Asset, formerly IIFL Asset Management. The round also saw participation from existing investor, Roots Ventures.

The funds will be used for growing the distribution network, product innovation, increasing headcount and expanding manufacturing capacity.

“Design has always been the core of what we do at DailyObjects, and as we grow, we’re excited to bring new product innovations to the market. This funding allows us to expand our product portfolio with a greater focus on design and innovation,” said cofounder and chief executive Pankaj Garg.


Founded in 2012 by Garg and Saurav Adlakha, the Gurugram-based company offers premium, functional, and high-utility everyday products. Its product range includes tech accessories, wireless chargers, bags and desk essentials. These items are made from durable materials with homegrown craftsmanship to cater to the needs and aspirations of modern consumers.

The company reported a growth of over threefold in 2024 in the past four years, the firm said.

“We are geared up for a larger footprint, the manufacturing capacity is set to expand, and the inventory is set to increase in line with business requirements,” said Adlakha.

For offline expansion, DailyObjects will be focusing on curated, innovative, and experiential retail concepts. The brand launched its first physical store last December. It last raised $2 million in funding from early-stage VC firm Roots Ventures.

Karan Ahuja, fund manager at 360 One Asset said, “The company has scaled up rapidly on the back of a capital efficient model and 360 One Asset is delighted to be a part of the next phase of the journey.”