Spain's BBVA to scale up AI use with ChatGPT developer

ChatGPT developer OpenAI and BBVA announced on Friday a multi-year deal to massively scale up the Spanish banking giant's use of artificial intelligence, including to reshape the customer experience.

ChatGPT Enterprise will be rolled out to all BBVA's 120,000 staff worldwide, a tenfold increase that represents "one of the largest corporate deployments of this technology globally", the bank said in a statement.

BBVA will work with OpenAI to change banking operations and create "an intelligent conversational assistant capable of supporting customers" in everyday business, it said.


BBVA chairman Carlos Torres Vila said the alliance aimed to "create a smarter, more proactive, and completely personalised banking experience, anticipating the needs of every client".

After a first deal with OpenAI in May 2024, BBVA employees had already saved almost three hours per week on routine tasks thanks to AI, with more than 80 percent of them using it daily, the companies said.

BBVA, a major player in Spain, Turkey and Latin America, plans to harness AI to drive a transformation strategy in the highly competitive banking sector.

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