Razorpay, Sarvam AI partner to bring voice-AI conversational commerce to India

Razorpay has partnered with AI startup Sarvam AI to introduce voice-led conversational commerce, where users can search for products, place orders, and make payments using natural language.

Taking to X, Razorpay said, “We’ve partnered with Sarvam AI to power a new era of voice-first, conversational commerce for India's multi-lingual diaspora. From discovery to checkout, AI agents can now understand intent in Indian languages and complete transactions seamlessly.”

“The partnership brings together Sarvam's models and agentic stack with Razorpay's agentic payments infrastructure, allowing customers to discover products, place orders, and complete payments simply by conversing in their language,” said Sarvam in a post on X.



The AI startup added that the experience will first go live with the food delivery platform Swiggy, allowing users to order food by speaking to an AI assistant on the Indus App.

According to media reports, first, voice-based commerce will be enabled within the Indus App, starting with Swiggy. Next, businesses will be able to integrate voice-led shopping into their own apps and websites. As part of an early pilot, a voice assistant has already been introduced on The Derma Co’s website, allowing users to explore and buy products using voice commands in their language.

The development comes after Razorpay announced earlier this month that it is building AI-powered agents for payments using Anthropic’s Claude chatbot. These agents can manage tasks such as recovering abandoned purchases, retrying failed subscriptions, resolving disputes, and forecasting cash flows, the company said in a statement.

Meanwhile, Sarvam has also partnered with EkStep Foundation and AI4Bharat to roll out multilingual voice AI agents across India under the “Listen at Scale” initiative. The project aims to move beyond one-way communication methods like IVR and SMS, enabling two-way voice interactions in local languages for wider reach and better engagement.