Paytm partners with startup Perplexity to integrate AI-powered search

Paytm has announced a partnership with artificial intelligence (AI) startup Perplexity to integrate AI-powered search into its app. The fintech firm said the collaboration aims to offer users AI-driven insights to enhance financial literacy and accessibility.

With Perplexity's AI capabilities, Paytm users will be able to "ask everyday questions, explore topics in their local language, and make informed financial decisions," the company said.

Commenting on the partnership, Paytm Founder and CEO Vijay Shekhar Sharma said, "AI is transforming the way people access information and make decisions. With Perplexity, we are bringing the power of AI to millions of Indian consumers, making knowledge and financial services more seamless and accessible."


Perplexity's Indian-origin CEO Aravind Srinivas said, "We are thrilled to partner with Paytm, a pioneer and innovator in India’s mobile payment revolution. Our AI-powered search technology will help bring real-time, trusted answers to millions, enabling them to make informed decisions effortlessly.”

“This collaboration is a step towards a future where AI enhances everyday interactions and digital experiences for all,” Srinivas added.