OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT ads

OpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat with, stepping up its push into the increasingly competitive market for AI-driven marketing.

The Sponsored Agents feature will let users start conversations with business-sponsored agents and visit a business's website after interacting with ads in ChatGPT.

The agents will be clearly labeled and remain separate from ChatGPT's independent responses and the user's original chat, OpenAI said.


The feature is being tested with select U.S. advertisers, the AI giant added.

Meanwhile, the ChatGPT Ads Manager plugin will let advertisers use natural-language prompts to create, update and analyze campaigns, turn a website or campaign brief into a campaign, review performance and receive recommendations.

Ads Manager can suggest copy and images based on an advertiser's landing page and campaign objective.

An optional AI text-customization feature can tailor existing headlines and descriptions to the context of a conversation and translate copy into a user's preferred language.

HubSpot is OpenAI's first customer relationship management, or CRM, partner, while Shopify is its first e-commerce partner.

The Shopify app will be launched internationally in markets where ChatGPT Ads is available, beginning September 23.