IYO sues OpenAI and others for 'willful' trademark infringement and unfair competition

Filed Tuesday in federal court, the complaint accuses the defendants of deliberately copying IYO’s brand name — registered since 2023 — to launch and market their new wearable AI hardware.

Agencies
IYO Inc, a California-based wearable tech startup founded by former Google engineer, Jason Rugolo, has filed a lawsuit against OpenAI, its CEO Sam Altman, former Apple designer Jony Ive, and their hardware venture, IO Products Inc, alleging “willful” trademark infringement and unfair competition.

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Business News › Tech › AI › IYO sues OpenAI and others for 'willful' trademark infringement and unfair competition
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