Google launches AI video creator Flow with Veo 3

Google unveiled its new AI-powered video generator, Flow, at its developers' conference on Tuesday. It is the latest iteration of VideoFX, a Google Labs experiment launched last year, and can generate video and audio elements.

Google Flow uses its video model Veo 3, text-to-image model Imagen and AI assistant Gemini to generate subjects, scenes and clips from text prompts. These can be pieced together into videos as per the creator's discretion.

Flow allows camera control with the ability to control the motion, angles and perspectives when creating a video. Users can edit and extend the frame to reveal more elements or transition to the next scene.


The AI video tool allows users to manage and organise all created elements, dubbed 'ingredients', and prompts used to make them

Google has also added Flow TV, which gives exact prompts and techniques for clips, helping creators learn new styles.

The company has collaborated with filmmakers Dave Clark, Henry Daubrez and Junie Lau to assess how Flow can be integrated into their workflow and improve it using their insights.

Google Flow is available to Google AI Pro and Google AI Ultra subscribers in the US, and will be rolled out to more countries soon, the internet major said. Google AI Pro comes with key Flow features and 100 generations per month. The Google AI Ultra gives users the highest usage limits and early access to Veo 3 with native audio generation, bringing environmental sounds and character dialogue directly into video creation.

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