ET Graphics: The great fake-off

​​From reputation damage to financial fraud, identity misuse is becoming one of the fastest-growing risks of the AI age. Tanya Pandey brings to the fore some eye-popping statistics.

ETtech
AI has made it extremely easy to copy a person’s face, voice and personality. What once needed big studios can now be done on your mobile phones within minutes. Across the world, fake celebrity ads, cloned voices and manipulated videos are rising at record speed.

Screenshot 2026-02-10 001630

From reputation damage to financial fraud, identity misuse is becoming one of the fastest-growing risks of the AI age. Tanya Pandey brings to the fore some eye-popping statistics.


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