Cristiano Ronaldo joins AI company Perplexity as investor, brand ambassador

Portuguese footballer Cristiano Ronaldo has become an investor in and brand ambassador for AI company Perplexity.

Confirming the development in a post on X, the five-time Ballon d’Or winner said he was “proud to announce my investment in Perplexity”.



In addition, he unveiled a custom AI assistant, Ronaldo hub. Fans can now explore it to view previously unseen images from his personal archive, browse curated questions about all stages of his life, and relive his greatest goals on an interactive pitch.

“It’s an honor to be able to partner with @cristiano and welcome him as an investor to @perplexity,” Aravind Srinivas, CEO of the company, wrote in an Instagram post. “We will work together to make Perplexity the best AI for asking questions.”

To promote the collaboration, Perplexity even released a YouTube video featuring two young Ronaldo fans discussing his achievements.

With Ronaldo’s over 650 million combined social media followers, Perplexity is eyeing reach in regions such as Latin America, the Middle East and Asia, where AI adoption is still growing, said online news website, Technosports.