ClarityX launches Places Pulse tool to detect patterns in consumer movements with Mappls MapmyIndia Data

ClarityX, an AI-driven data analytics and consulting firm founded by MapmyIndia founders, unveiled Places Pulse on Tuesday, a search analytics tool designed to decipher consumers' movement trends.

Powered by Mappls MapmyIndia's hyperlocal map data, it offers real-time, actionable insights into consumer behaviour, it said in a press release.

The tool analyses anonymised search data from millions of users, providing an understanding of market demand and location intelligence.


Rakhi Prasad, cofounder of ClarityX said that with this tool, businesses and policymakers can point to demand spikes, identify location-based consumer behaviour, and strategise at zero cost.

The tool uses Mappls MapmyIndia's hyperlocal maps data and location tech to analyse search trends by state, category and time frame to stay updated on popular destinations.

Key findings by ClarityX show that religious places account for 49% of all searches in India, followed by hospitals and clinics at 23%.

Goa experienced a 62% spike in tourist searches in November last year. Andaman & Nicobar, and Goa lead in pubs and bars searches. Bakery searches in Andhra Pradesh surged from 5% in January last year to 36% in April last year.

Kamrup Metropolitan (Guwahati) recorded the highest search activity in Assam. Sri Ganga Ram Hospital was Delhi’s most-searched hospital last year.