Apple’s new ‘Answers’ team set to build ChatGPT-style app

Apple has put together a new team to build a ChatGPT-style app, according to Bloomberg’s Mark Gurman.

This team, called Answers, Knowledge and Information or AKI, is working on creating an “answer engine” that can respond to questions using web-based information. The report also mentions that Apple is exploring a standalone app, as well as building new back-end infrastructure to support search in Siri, Spotlight, and Safari.

Until now, Apple has been resistant to making its own AI chatbot, citing reasons such as low consumer interest. Instead, it partnered with OpenAI to bring ChatGPT into Siri, giving users access to “world knowledge” without having to develop the technology itself.


But it’s now clear that many users rely on AI chatbots like ChatGPT for various purposes, such as their search capabilities.

While ChatGPT is now integrated with Apple’s personal AI system, Apple Intelligence, doesn’t support search features — a sign that Apple may be falling behind in the AI space.

Gurman also pointed out that Apple is now hiring for this team, looking for people with experience in building search engines and algorithms.

The move comes shortly after the company’s chief executive Tim Cook, told staff following earnings call, that the AI revolution is “ours to grab”. He also assured them that Apple will be investing heavily to make it a reality.

Apple reported a revenue of $94.04 billion in its third quarter, up 10% from last year. Net profit reached $23.4 billion, or $1.57 per diluted share, a 12% increase in earnings per share.