Amazon Great Indian Festival 2026 | Zeba Khan on AI and Premiumisation— ET Exclusive

What is changing the way Indians buy technology as the Amazon Great Indian Festival 2026 approaches? In this ET interview, Zeba Khan, Director - Consumer Electronics, Amazon India, outlined the trends shaping electronics purchases, from growing demand for premium devices and AI-enabled products to more research-led buying decisions and the rising importance of affordability options such as EMI and exchange offers. Watch the full video to hear Zeba unpack how technology buying is evolving ahead of the Amazon Great Indian Festival 2026.