AI’s power drive is fuelling a green boom

Hyperscale data centres are consuming increasing amounts of electricity and water. In 2024, Google’s power use surged 27% to 32 TWh. With consistent 25% annual power growth, Google, Microsoft, and Meta face rising Scope 3 emissions. However, this ...

TIL Creatives
Hyperscale data centres are guzzling electricity and water at an alarming rate. For one, Google’s sustainability report showed that its electricity use went up 27% in 2024 to 32 Terawatt-hours. Barclays says that hyperscalers Google, Microsoft and Meta are on track for their 7th consecutive year of 25% growth in power demand. Their Scope 3 emissions have also risen 23%-100% from the 2019 baseline. But this has also translated into a clean energy drive.

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