Adobe brings agentic AI to Firefly, enabling cross-app workflows with Photoshop, Premiere Pro, other tools

Adobe has launched public testing for its agentic Firefly AI assistant, designed to operate across its creative product suite. This conversational interface allows users to execute complex tasks through natural language prompts without switching a...

Reuters
Adobe has begun public testing of an agentic Firefly AI assistant. Firefly is Adobe’s family of creative generative AI models, which allows users to generate images, vectors, videos, and effects using text prompts.

The Firefly AI Assistant is currently being rolled out as a conversational interface in beta.

Unlike earlier integrations with assistants such as ChatGPT and Microsoft Copilot, which were limited to individual apps, the assistant is designed to operate across workflows. The agent can now be integrated into Adobe’s suite of creative products such as Photoshop, Illustrator, Lightroom, Premiere Pro and Adobe Express. It also allows users to execute tasks through natural language prompts without switching between applications.


In its April 27 update, the company also stated that the assistant will now independently interpret a user request, divide it into steps, and process it after selecting the appropriate tools for execution.

Users can also intervene at any stage, refining outputs, accepting or rejecting suggestions, and steering the process.

The AI assistant is now capable of handling complex operations such as batch editing of visual content, creating mockups, converting images to resolution-independent vector formats, generating social media variations, or preparing product photos, all through guided conversation.
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Per digital media company Axios, the company is also developing a lighter version of the assistant, designed to work inside third-party chatbots, starting with Anthropic's Claude.

This comes as AI chatbots are becoming increasingly capable of carrying out tasks that previously required specialised design software.

Adobe is simultaneously expanding support for external AI models within its apps, recently adding improved image-generation capabilities from OpenAI. This reflects a dual strategy of building proprietary AI tools while integrating third-party technologies.

According to the Axios report, the company intends to broaden its user base by extending access to Adobe tools within external chatbots.
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