2025 outlook: GenAI, the evolution and expectations

2024 was a landmark year for GenAI globally, marked not only by significant investments but also by its transformative impact. GenAI is reshaping the way large organisations operate — from decision-making processes to expanding revenue streams. Enterprise investments (Databricks’ $10-billion funding a recent example) in AI are expected to grow as well in the coming years.

ET’s Swathi Moorthy examines the key trends that defined 2024 and the narratives likely to shape the global AI landscape in 2025.