Moolans Exports (India) crosses INR 100 crore revenue milestone, charts path to success

Staying relevant is critical for sustained growth and consistency in business. As such, companies must constantly evolve to maintain their competitive edge. One such company is Moolans Exports (India) Pvt Ltd, the exports wing of the Varghese Moolan Group. By embracing the power of rebranding, it has not just crossed the INR 100 crore revenue milestone, but also set the stage for a promising future.

A humble beginning with a vision
This level of success wasn’t achieved overnight. It required careful planning, meticulous execution, and a deep understanding of the nuances of international commerce and trade. Vijay Moolan, CEO, says, "Moolans Exports is our third division under the 40-year-old Varghese Moolan Group to have achieved a turnover exceeding INR 100 crore." Vijay’s proficiency in international operations for 15 years running has proved instrumental for the company.

Dr Varghese Moolan, Chairman, has a doctorate in marketing management with a specialisation in food and beverage, underscoring the focus on research and development in spices and condiments. Notably, the company’s work has been rewarded by way of various recognitions such as the Best Exporter award by the Indian Chamber of Commerce. The company’s chairman, Dr Varghese Moolan, attributes their diverse triumphs to the diligent workforce. Scion Vijay Moolan, meanwhile, attributes their success to customers who have bestowed immense faith in the Varghese Moolan Group.

Moolans Exports (India) serves regions such the Middle East, Africa, USA, Europe and Australia, with particular focus on NRI communities. The company holds a strong fort in the Saudi Arabian market and exports over 200 products to the region. . In a fiercely competitive market, the Varghese Moolans Group has differentiated itself through its focus on innovation, a customer-centric approach, and consistent delivery, positioning itself as a formidable player in the export industry.

Impact of rebranding: A key performance indicator
Economically, Varghese Moolans Group contributes to Kerala’s export-led growth, a state that accounts for a significant share of India’s spice production. Varghese Moolan, Chairman, says, "Reports suggest that the firm saw a 15% growth in business turnover from the previous financial year, reflecting our continued commitment to progress and success." Central to this success is the company’s ability to rebrand itself using a new brand ambassador. This strategic rebranding initiative proved to be a game-changer for the company, culminating in remarkable returns. With the current revenue threshold, the future appears promising for the company. The company is poised to capitalise on new opportunities and explore untapped markets, equipped with a strong and appealing brand identity along with marketing strategies, thus aiming to capitalise with a 20% hike in the next assessment year.

Beyond spices: A diversified powerhouse
Other than manufacturing and exports, the core competencies of the conglomerate include organic gardens and retail chain markets under the brand name Moolans The Varghese Moolan Group’s revenue growth is a reflection of its strategic foresight and its ability to adapt to a rapidly changing world. It also continues to expand its footprint into real estate, logistics, e-commerce, men's grooming, film production, gold and diamond, along with petrochemicals and hospitality in the pipeline. The group’s CSR arm, Varghese Moolan Foundation, amplifies its impact through community welfare, medical aid for underprivileged children and much more echoing Dr Varghese Moolan’s belief in sharing prosperity. The stakes are indeed high, but with a proven track record of success, they are well-positioned to navigate future challenges and sustain their growth trajectory.

A legacy in motion
Varghese Moolans Group stands as a microcosm of India’s entrepreneurial spirit, rooted in heritage, yet reaching for the future. As Dr Varghese Moolan’s vision evolves under their son Vijay’s stewardship, the company has not only achieved financial success but has also positioned itself for sustained growth. Their remarkable accomplishments stand as a beacon of inspiration for businesses to unlock new opportunities that drive meaningful progress in the dynamic business landscape.

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