Yuvraj Singh’s YWC fashion brand inks deal with Myntra

NEW DELHI: Cricketer Yuvraj Singh’s premium fashion label YWC has inked an exclusive deal with online fashion store Myntra. Apart from YWC’s website, YWC will be available online exclusively on Myntra, a statement released by the companies said.

The apparel will be manufactured by Suditi Industries – which holds distribution rights for YWC and has partnered with Myntra for exclusive online retail distribution. Suditi also supplies apparel to FC Barcelona, Manchester City FC and MTV.

Myntra CEO Ananth Narayanan said in the statement: “We have tied up with YWC as we see potential in sports inspired lifestyle fashion.”