Watch: How Amazon fuels 'Great Indian' Diwali sale
From eye-popping discounts to interest-free EMIs, e-commerce players are going all out to woo customers this Diwali. ET Now's Rahul Dayama decided to visit the 'war room' of Amazon India, that too at midnight, to see how the e-tailer is fueling its operations to pull off the 'Great Indian Sale'.
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