Tyroo Technologies sees a big game in Nazara

BENGALURU: Tyroo Technologies, part of SVG Media Group, has partnered with mobile game publisher and developer Nazara Games to enable gamers to shop for cricket merchandise from ecommerce sites through the Nazara Cricket app.
“This is the first time we are enabling gamers to shop for related merchandise through the gaming app,“ said Manish Agarwal, CEO of Nazara Games. “In about two weeks to a month, we will study consumer behaviour, understand if this works and look into its application for other games.“

Ahead of the T20 World Cup, mobile phone players can shop for merchandise and avail of ecommerce deals within the app. According to Nazara Games, in terms of mobile gaming monetization, the move is a step ahead of interruptive ad, providing the end user with a contextual and personal experience using Tyroo's native advertising platform.