Times Internet acquires micro content application viral shots

Times Internet, the digital arm of Times of India Group, has acquired the Gurgaon-based micro content application Viral Shots, for an undisclosed amount. Viral Shots curates stories from over 300 social and web destinations and presently estimates over 100 million screen views every month.

The company was founded by Shalini Tewari and Kumar Apurva and provides content shots- each with a picture and about 60 words -- presented in a number of formats.

“ We found the format and curated content of Viral Shots very addictive and their engagement with users was amazing ,” said Miten Sampat, vicepresident for corporate development at Times Internet.

Viral Shots currently serves differentiated content in English, Hindi, Bengali and Telugu and will be available in all major Indian languages by mid-2016.

“We are now very excited that we can leverage the deep understanding that the Times group has in the content and mobile space to grow even faster” said Shalini Tewari, founder of Viral Shots.