Privyplex eyes Indian shores, appoints Sujit Mishra as co-founder

Privyplex, a Singapore-based startup which engages celebrities with their fans announced on Friday that Sujit Mishra will be joining the team as its co-founder and Chief Product Officer. He will lead product's strategic direction, growth, and execute product vision. Mishra brings 16 years of entrepreneurial experience and held product leadership roles at PayTM, Dialogic, WizIQ, Dilithium and Lumata.

In a statement, Mishra said, "I am looking forward to co-working with founders in re-inventing the way celebrities and their fans engage, interact and empower each other. Technology has dramatically evolved and has re-designed how we communicate and interact; and my intent is to give fans around the world unprecedented access to their favourite celebrities, via Privyplex engagement platform; which will not only enable the access but also facilitate immersive engagements and rich interactions."

The startup has signed India's top cricketer Virat Kohli as one of the first celebrities to woo the Indian markets.