Price comparison app ShopInSync raises angel round from top Yahoo execs

HYDERABAD: Combining price comparison, product discovery and social shopping with real time conversation with your peers on whether to buy a product or not, ShopInSync combines multiple features around the online shopping experience.

The app launched by former Yahoo product management and revenue executive Raj Ramaswamy along with his colleague Ashish Parnami has raised an undisclosed amount from US-based investors including vice president of cloud platform at Yahoo, Baharat Vemuri and Vijay Ragavan, co-founder of San Francisco startup Jabber Labs.

Working on the affiliate model, the app launched today allows users to start a thread with close friends and family before making a purchase online. “We wanted to give the users a clean shopping experience. Going ahead, we will aim to make the app personalised,” said co-founder Raj Ramaswamy, adding that the app works with the affiliate network of all major marketplace players and will generate additional revenues based on advertising on the platform.