Power of Ideas: 'Achieve global scale with minimum investment'

Founder: Amit Jain

TechnoPurple came into existence with the 2010 edition of The Economic Times Power of Ideas programme. Out of 16,000 companies, TechnoPurple made the cut to be in top 25 and won an Rs 5-lakh grant from the government's Department of Science and Technology and the Indian Institute of Management, Ahmedabad. The Power of Ideas initiative had a deep impact on TechnoPurple's journey, said founder Amit Jain.

"Writing a business plan to participate in the Power of Ideas educated us on so many aspects about business like market size, competition analysis and financial projections, and helped us identify key differentiators," said Jain.

Training at IIM, Ahmedabad was the pinnacle of Power of Ideas, he said. "It successfully compresses a 1-year course into 15 days of action packed sessions, educating us about all aspects of entrepreneurship. After Power of Ideas, we were able to attract the right talent, learn delegation, add the first set of customers, pivot when the business demanded it, and, mostly importantly, achieve global scale with minimum investment."

The Economic Times Power of Ideas is brought to you in association with Jio, Department of Science & Technology, and CIIE, IIM Ahmedabad