Power of Ideas 2012: eTechies.in- Building service platforms to extend life of laptops and tablets

Once you buy that expensive laptop, you hate to see it go. It starts with a scratch here and there followed by a crash of the motherboard and the hard-disk. But there is definitely hope for it as start-ups like eTechies.in build service platforms to help consumers extend the life of their laptops and tablets.

Also see: The Economic Times presents The Power of Ideas

“Technical support and repair service is a $10 billion market in India but unorganised. We are trying to organise it,” said Rohit Chaudhary, cofounder & CEO, eTechies.in. He said consumer and SMB have to rely on unorganised service providers offering limited support without the surety of timely professional services and accurate resolution of problems. “With certified trained engineers we offer a cost effective end-to-end service, support and repair,” said Chaudhary.

The Gurgaon-based firm was launched in 2010 by Rohit Chaudhary, Siddharth Bhatia and Samarth Goyal. Before starting off, they would spend hours trying to understand consumer behaviour and pain points at Delhi’s Nehru Place, one of India’s biggest hubs for computers and accessories. The unique service of e.Techies helped Chaudhary attract angel investment and mentorship from Rajan Anandan, head of Google India.

After scouting for funding for six months, Inventus Capital injected $2 million in the firm. The two-year-old company has provided services to 8,000 consumers and has centres in Delhi, Bangalore and Mumbai. The company expects to earn revenues of Rs 50 crore by the end of 2012 and expand operations to other cities.