Paytm Mall plans Rs 200 crore freebies for e-commerce festive sale

BENGALURU: Paytm Mall has set aside Rs 200 crore for the next four days that it will offer to users after they make a purchase. This sum is above and beyond the corpus allocated for discounts and cash backs on its platform. Being the first festive season for Paytm, the company has partnered with 50 brands for this programme in the run up to the sale.

Paytm's move to offer additional freebies on every purchase is largely triggered by presence of rivals like Amazon and Flipkart, who are also spending aggressively to attract users on their platform. Paytm's Mera Cashback Sale will be held from September 20-23 when others too will be hosting their annual sales. Named Lucky Lifafa, the programme will give a surprise gift to users after the completion of each order.

“We will be giving away exclusive deals and exciting freebies with every order placed on the platform. We are confident this will add significant value to their festive shopping experience,' said Amit Sinha, COO, Paytm Mall.

Sinha said the company has also lined up flash sales that will take place multiple times during the sale days across all categories. Paytm Mall s focusing on categories like fashion, gifts, electronics, appliances, consumer durables and home furnishing. It is expecting a five times growth in overall sales during the sale period. “We have created a core logistics team to handle the additional demand and make sure the products are deliver fast to the users,“ Sinha said.

Companies like Delhivery , Blue Dart and Xpressbees are the logistics partner for the company . The ecommerce arm of Paytm has raised $200 million led by Alibaba, and aims to hit a run rate of $4 billion gross sales on an annualised basis. Gross sales, or GMV , is the overall sales on an online marketplace, excluding discounts and returns, out of which e-tailers take a share of 5-15% as their margin.