Zivame’s omnichannel play starts to pay off for firm

BENGALURU: Online lingerie retailer Zivame's omnichannel strategy seems to be paying off, as the company picked up pace in revenue generation during fiscal year 2017-18.

The Zodius Capital-backed company posted Rs 86.6 crore in revenue in FY18, an almost 63% jump from the previous fiscal year, according to regulatory filings with the Ministry of Corporate Affairs, accessed through Tofler.

Zivame’s loss has narrowed too, even as expenses increased. The company’s loss shrank 44% to Rs 32.1 crore from Rs 57.6 crore in FY17, while expenses went up 8% to Rs 126 crore.


The numbers reflect an uptick in the company’s performance after it started to lose ground in 2016. Zivame had witnessed a 15% drop in net revenue to Rs 52.9 crore in FY17, when its loss widened from the year before.

Post that, the company decided to add an omnichannel plan to its growth strategy and chart a turnaround. As of March, it had established 26 brand stores.

The company plans to expand its offline presence to 100 stores by the end of the current fiscal year. For this, it has set aside an investment of Rs 30-40 crore.