Startup India boots from non-metros

India-focussed business models based out of non-metros are gradually becoming the basis of India’s startup ecosystem.

Even as the number of startups formed in 2017 dipped by 29%, there has been a shift to quality from quantity with sustainability and a large market opportunity becoming the sole metrics for investors.

Certain key factors are helping this move towards tier-II and tier-III cities — albeit slowly — say industry body Nasscom and research firm Zinnov in their latest report. Here are the key takeaways.