Sales acceleration startup SquadStack raises $5 million

NEW DELHI: San Francisco and Delhi-based sales acceleration startup SquadStack has raised $5 million in a Series A funding round led by Chiratae Ventures, with participation from existing investor Blume Ventures.

The startup helps companies that sell high-ticket products and services across industries in improving their sales conversions and funnel efficiency.

The company will utilise the funds for product growth and hiring in the US and India.


“We have worked across industries because lead qualification and conversion is a challenge for every company irrespective of their industry or niche,” said Saswata Shankar De, GM of SquadIQ business at SquadStack.

Due to changes in how people work following Covid-19, the company has forecast 10x growth in its customer base over the next two years.

Primarily, the company targets edtech, fintech, ecommerce and medtech companies that have seen huge growth since lockdown.

It has also helped companies like Zomato, Walmart Group, Delhivery, Nestaway, Upstox, ZestMoney and Tata Group drive a 5-10x improvement in their funnel efficiency metrics using a combination of data science, cloud infrastructure and a distributed workforce.

“In today’s competitive business environment, organisations need a sales acceleration platform and analytics throughout the sales cycle. SquadStack is helping consumer companies across industries solve the principle challenge to turn prospects into customers faster and more profitably,” said Venkatesh Peddi, executive director at Chiratae Ventures.

The company had launched a sales acceleration product in India in 2018 to help consumer companies improve their sales funnel.

It claims to have more than doubled its revenue in the last six months from pre-Covid levels.