Retail & online marketplaces adopt GS1 DataKart

NEW DELHI: Online marketplaces and large retailers including Walmart, Reliance Retail and Big Basket said they are adopting global standards provider GS1 India’s DataKart– for standardised validation and authentication of information on retail products.

“Adoption of the standards technology ensures companies' compliance on statutory labelling and guidelines, filtering out unauthorised products, license and certificate validation by consumers, quicker product listing, and alerts on depleted stocks and product recall,” said GS1 chief executive Ravi Mathur.

E-commerce giant Amazon already adopts GS1 barcodes in overseas markets like the US, which the standards provider said eliminates dependence on intermediaries such as distributors and sellers for product information, besides enabling validation of product details.


“We are expecting significant improvement in our ordering process due to instant alerts and new product variants from our suppliers. This system is also expected to help us avoid sales loss resulting from mismatches,” Walmart India chief merchandising officer Ashwani Sharma said in a statement.