Paytm's offline sale festival to launch second edition

BENGALURU In a bid to further combine its online platform and offline network, Paytm is launching the second edition of its annual ‘12/12’ festival on Tuesday — would see its 5 million offline merchants offering deals and cashback of up to 50% to shoppers who pay using Paytm.

These merchants include the likes of Big Bazaar, Pizza Hut, Reliance Digital, Pantaloons, Apollo, More, Peter England and Lenskart, among others.