Netflix to introduce cheaper mobile-only plan for India

BENGALURU: Netflix is rolling out a lower-priced mobile-only plan in India, after piloting it for several months in the country, the company has informed in a letter to its shareholders on Thursday.

ET was the first to report on March 22 about Netflix testing the mobile-only subscription plans in the country.

This plan enabled subscribers to watch standard definition (SD) content on a single mobile or tablet screen at a time. The plan is expected to launch during the third quarter of this year and will be priced lower than the existing plans that range between Rs 500 and Rs 800 per month.


While the company hasn't disclosed any specific pricing information of this plan as yet, it was charging users Rs 250 per month during the test period.