MoEngage gets $9 million in Series B funding

PUNE: California-based MoEngage, an intelligent marketing cloud platform founded by Raviteja Dodda and Yashwanth Kumar, has raised $9 million (Rs 63 crore) in a Series-B funding round led by Matrix Partners India and VenturEast. Existing investors Helion Venture Partners and Exfinity Ventures have also participated in the round.

MoEngage will use these funds to expand its global presence and further strengthen its data-science capabilities. It would also look at a more aggressive rollout of its integrated marketing technology stack for enterprise clients with user engagement, analytics, and personalisation products.

Dodda said, “The funding comes at a time when we are looking to establish category leadership in Asia, grow our presence in North America and Europe and enhance our widely-recognised AI engine Sherpa. The unprecedented growth in mobile interactions and messaging, coupled with heightened customer expectations has created an engagement gap for many brands.”